Outsourcing Consulting News
Marketing reports development
Customer
The customer is a California based company that combines your website and marketing campaigns to give you a coherent 360 degree view of all your customers', prospects' and partners' activities. By understanding your customer's interactions, it routes only valuable, qualified leads into your Sales system. The client makes it simple to plan, execute and analyze marketing campaigns, allowing you to tie your Marketing investments to revenue generation.
Business Case
The Oracle database marketing reporting development project allows the customer to begin to demonstrate the value of the integrated marketing suite.
The key objectives in the project are as follows:
To provide customers with a set of reports on their dashboard
To allow customers to run these reports daily, weekly, monthly, quarterly, or custom date ranges
To allow customers to save reports to a personal dashboard and email them to multiple addresses
The Oracle database marketing reporting development solution
SoloSoft developed an innovative reporting solution that accurately analyzed and displayed customer's campaign statistics. We were faced with challenges of counting traffic even when the tracking code wasn't functional, recording and separating IP addresses into internal, partner or other, and breaking down each report by employee, partner, and customer traffic numbers.
Types of available reports include:
- Site Traffic Reports
- Page Navigation Reports
- Web Traffic Optimization Reports
- Demographics Reports
- Visitor and Company Profiles
- Technology Reports
- Campaign Specigic Reports
The application contains the following features:
- Google Analytics style reports that demonstrated value of the client's system
- Email delivery of reports
- Report customization
- Improved performance of existing reports
- Permissions functionality
- Traffic and Usage Analysis
- IP Address Analysis
- PDF Conversion Functionality
Tools and Technologies
Linux, XML, Oracle 9i, SOAP