Oracle database marketing reporting development

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Marketing reports development


The customer is a California based company that combines your website and marketing campaigns to give you a coherent 360 degree view of all your customers', prospects' and partners' activities. By understanding your customer's interactions, it routes only valuable, qualified leads into your Sales system. The client makes it simple to plan, execute and analyze marketing campaigns, allowing you to tie your Marketing investments to revenue generation.

Marketing Reporting System

Business Case

The Oracle database marketing reporting development project allows the customer to begin to demonstrate the value of the integrated marketing suite.

The key objectives in the project are as follows:

  • To provide customers with a set of reports on their dashboard

  • To allow customers to run these reports daily, weekly, monthly, quarterly, or custom date ranges

  • To allow customers to save reports to a personal dashboard and email them to multiple addresses

Marketing Reporting System

The Oracle database marketing reporting development solution

SoloSoft developed an innovative reporting solution that accurately analyzed and displayed customer's campaign statistics. We were faced with challenges of counting traffic even when the tracking code wasn't functional, recording and separating IP addresses into internal, partner or other, and breaking down each report by employee, partner, and customer traffic numbers.

Types of available reports include:

  • Site Traffic Reports
  • Page Navigation Reports
  • Web Traffic Optimization Reports
  • Demographics Reports
  • Visitor and Company Profiles
  • Technology Reports
  • Campaign Specigic Reports

Oracle database marketing reporting development

The application contains the following features:

  • Google Analytics style reports that demonstrated value of the client's system
  • Email delivery of reports
  • Report customization
  • Improved performance of existing reports
  • Permissions functionality
  • Traffic and Usage Analysis
  • IP Address Analysis
  • PDF Conversion Functionality

Tools and Technologies

Linux, XML, Oracle 9i, SOAP

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