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E-Business Intelligence and Offshore Development
We have developed a comprehensive framework that enables e-business intelligence for organizations. It provides powerful business insights and helps them build lasting relationships with customers.
This framework offers a methodology for:
- Data cleaning and ETL
- Data access, analysis and reporting
- Integration with external data and businessdatabases
The framework's features include:
Customer analytics: Organizations are provided with a precise, 360 degree view of online customers. Customers are profiled based on their demographics, browsing behavior, purchase history, etc. This helps in the measurement of customer attrition rate, customer profitability, etc.
Marketing and e-sales: This feature allows organizations to develop focused marketing strategies to target customers effectively. Target marketing is enabled through analyses of market segmentation, cross-sell/up-sell opportunity identification, lead qualification, measurement of online campaign effectiveness, prediction of customer propensity to buy, shopping cart analysis for product/category management and measurement of sales organization performance.
Portal Management: This provides a set of analyses that provide insights into web site activity. This in turn helps improve web site effectiveness and manage future growth.